Cannes Lions

The Head and the Heart, The Neighborhood, The Cult

COMMONWEALTH//McCANN, Detroit / FILLMORE DETROIT / 2020

Presentation Image
Digital Proof JPG
Digital Proof JPG

Overview

Entries

Credits

Overview

Background

Detroit has been a bastion of American culture since the early 1900s. World-renowned architecture, a home of amazing artists and arts, and of course, music. Detroit’s music scene has seen the birth of genres and created some of the most legendary artists to grace this earth. Through the highs and lows of Detroit, music has played a central role in its culture. To do our part in supporting the culture of Detroit, our agency has connected our passion for music with some of the everlasting Detroit music institutions: The Fillmore Detroit and St. Andrews Hall, among other select Michigan venues.

Idea

“The Head and the Heart,” is inspired by the idea of lyrics of getting lost in the music. The poster was created to promote a performance by a Seattle Inde rock band of the same name at the Filmore Theater in Detroit. The ideas arises from the song ‘Let Me Be Still’ and the overall idea of stillness is what this work aimed to capture. The artist pictured a bunch of beautiful flowers swaying in the breeze to the “music” of bees humming around them. The intent was to make the work feel new, but with a touch of nostalgia. To accomplish this, the artist combined older, browned-out flowers with new type. The type was allowed to get lost in the flowers to create a sense of the image and words sitting together as one.

Execution

Size – 18x24

Paper – French Paper Construction Whitewash

Split Fountain – Pantone 1235 C to Pantone 7685 C

Dark Red – Pantone 7516 C

Outcome

The results of the partnership don’t come in the form of traditional metrics, but something more emotional. Sure, they may have helped bolster the sale of VIP packages and created jealousy amongst non-VIP fans, but the real result of these posters is a lasting reminder that when the community works together, great things can happen. That is especially the case in Detroit.

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