Cannes Lions

The Cult

COMMONWEALTH//McCANN, Detroit / FILLMORE DETROIT / 2020

Presentation Image

Overview

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Credits

Overview

Background

Detroit has been a bastion of American culture since the early 1900s. World-renowned architecture, a home of amazing artists and arts, and of course, music. Detroit’s music scene has seen the birth of genres and created some of the most legendary artists to grace this earth. Through the highs and lows of Detroit, music has played a central role in its culture. To do our part in supporting the culture of Detroit, our agency has connected our passion for music with some of the everlasting Detroit music institutions: The Fillmore Detroit and St. Andrews Hall, among other select Michigan venues.

Idea

This poster, promoting a Grand Rapids, Michigan performance by the British group, The Cult, was inspired by their 2015 release, Hidden City. The dark undertones of this post-punk, gothic rock and later, hard rock band, are beautifully captured in this poster, with its fiery orange color against various shades of black. The heavy block lettering is overlaid to create a three-dimensional effect, with the letter “C” appearing to be wrapped around the back side of a human head. Flanking the Cult lettering down the center are three arch-type windows looking outside of a thick brick wall. The corner edge of the L makes a line of demarcation between the entrapped feeling at the bottom versus the dark heavens above. One window shows an occult symbol overlaid with a human eye, while another shows the partial moon amid the stars.

Execution

Size – 18x24

Paper – French Poptone Tagny Orange

Purple – Pantone 4985 C

Black – Pantone Hexachrome Black C

Outcome

The results of the partnership don’t come in the form of traditional metrics, but something more emotional. Sure, they may have helped bolster the sale of VIP packages and created jealousy amongst non-VIP fans, but the real result of these posters is a lasting reminder that when the community works together, great things can happen. That is especially the case in Detroit.

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