As branding of events is common sense for young people in Europe, we wanted to give the ŠKODA Citigo a more prominent role. One that exceeds putting the logo everywhere, but places the product right into the spotlight.

Therefore, ŠKODA technicians customized a production line unit into the one-of-its-kind DJ Car – a full blown 100,000 watts sound system on wheels.

Then we sent it on stage.

During six sold-out events a total of 12,000 fans gathered to see the DJ Car perform live on stage. On Facebook each teaser post was liked more than 2,000 times, and videos on YouTube were watched more then 20,000 times.

After a two-month-campaign the global ŠKODA Facebook profile had more than 200,000 new fans, as well as countless additional likes, tweets and comments. In the end a cute micro compact became king of the night.