Cannes Lions

SKY Real Romance campaign

DDB GROUP NEW ZEALAND, Auckland / SKY / 2016

MP3 Original Language
MP3 Original Language
MP3 Original Language

Overview

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Credits

Overview

Description

Movies focus on relationships in the passionate and exciting first few months, but in real life after a few years most couples are running on autopilot.

The music and sultry female VO sound like an erotic audiobook, but instead of describing a steamy romance scene the VO describes a very ordinary sounding morning for a couple that are no longer in the ‘honeymoon phase’.

The boyfriend picks up takeaways on the way home from work. The girlfriend gets into her comfortable pajamas. She microwaves the Indian to heat it up a little and they sit down to watch TV.

We then hear what sounds like the channel on a TV changing and the announcer explains that you can swap your real life for some real romance this Valentines Day with the Valentines channel on SKY.

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