Cannes Lions

SLIDELINER

STARCOM MEDIAVEST GROUP, Melbourne / SAMSUNG / 2015

Presentation Image
Case Film

Overview

Entries

Credits

Overview

Execution

Samsung SlideLiner was the world’s first on pitch, tech-enabled couch that moved with the players to bring fans closer to the action at some of the best international Wallabies games. Off pitch, the experience was amplified across Twitter & Facebook and supported by a bespoke TVC featuring the Wallabies, online content of the winner’s journey & a chance for customers to experience SlideLiner themselves at numerous display installations across Australia.

To further the unparalleled viewing experience, similar to that of the Samsung Curved TV, we invited rugby heroes to broadcast pre-game from SlideLiner.

Outcome

SlideLiner delivered 6% increase in TV volume share and 2% increase in value share in a flat declining market. The activation resulted in 137 pieces of PR coverage, (equal to $11.4m earned media value) and in-game media value of $101m across local and international markets.

The innovation reached over 34m people and secured a ROI of a staggering 3854%!

3.14 Million Social Impressions were achieved: #SlideLiner received 1.85million trend impressions, 392,000 mention exposures, 84,000 active engagements and over 2 million impressions to fans across Australia. Sports fans across the nation were suddenly intrigued by Samsung’s curved television innovation!

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