Eurobest

smart "Anything but cliché"

BBDO GROUP GERMANY, Berlin / DAIMLER / 2017

Awards:

1 Shortlisted Eurobest
Film
Film
1 of 0 items

Overview

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Overview

Description

Few cars are as free from conventions and clichés as a smart – because a smart fits in any gap but definitely not in any category. And that’s why hardly any other car is as suited to expose clichés – even if the cliché is a typical action movie car chase or a pseudo-philosophical dialogue from a French art house film.

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