Eurobest

smart "Anything but cliché"

BBDO GROUP GERMANY, Berlin / DAIMLER / 2017

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Few cars are as free from conventions and clichés as a smart – because a smart fits in any gap but definitely not in any category. And that’s why hardly any other car is as suited to expose clichés – even if the cliché is a typical action movie car chase or a pseudo-philosophical dialogue from a French art house film.

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