Since with a smart fortwo you always find a gap, you never have to worry about being late because of a desperate search for a parking space.

We show exactly that in a banner campaign: A smart fortwo that through parking in the middle of our headlines creates a full stop in the sentence, thus turning a negative statement into a positive one with ease.

The campaign ran on the German lifestyle and news platform neon.de – one of the most frequented sites of our target group.

Thanks to their placement and surprising storytelling the banners provided not only for impressions but also a good click-through rate. As the campaign ran shortly before the entry deadlines we're happy to deliver further, more specific results once more data has been gathered.