Cannes Lions

smart "Full Stop"

BBDO GROUP GERMANY, Berlin / DAIMLER / 2017

Awards:

3 Shortlisted Cannes Lions
Presentation Image
Presentation Image
Demo Film

Overview

Entries

Credits

Overview

Description

Since with a smart fortwo you always find a gap, you never have to worry about being late because of a desperate search for a parking space.

We show exactly that in a banner campaign: A smart fortwo that through parking in the middle of our headlines creates a full stop in the sentence, thus turning a negative statement into a positive one with ease.

Execution

The campaign ran on the German lifestyle and news platform neon.de – one of the most frequented sites of our target group.

Outcome

Thanks to their placement and surprising storytelling the banners provided not only for impressions but also a good click-through rate. As the campaign ran shortly before the entry deadlines we're happy to deliver further, more specific results once more data has been gathered.

Similar Campaigns

12 items

Shortlisted Eurobest
smart "Wounds of the city"

BBDO GROUP GERMANY, Berlin

smart "Wounds of the city"

2017, DAIMLER

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