Klarna is the market leader in Sweden for online payments, an equivalent to for example PayPal. Klarna is also one of Europe´s fastest growing companies. The brief was to create a concept that captured everything Klarna was all about.

Make the concept Smoooth come alive by creating something that actually makes you feel the smoothness when you watch it. The films where aired in both television and online, with enough pressure to secure high visibility for two executions in one of the busiest months of the year.