Cannes Lions

SMS SERVICES

LEO BURNETT BUDAPEST / DJUICE / 2008

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Presentation Image
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Overview

Entries

Credits

Overview

Execution

The solution: we reinvented the fun and entertaining side of SMS via a new service idea rather than a campaign idea. The new service is the SMS SINGING which was presented as a crazy invention of an ordinary wedding singer – SMS Bandi who sings out your SMS live on his website.

Outcome

The subscription activation: 208%Number of visitors of the campaign website: 220,000 which is almost 3 times higher than an average campaign achieved Free media value: 50%Pageview: 853,000The average time one user spent on the site is almost 4 minutesThe returning users ratio was 43%

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