Hippo managed to gauge demand, and identify and prioritize new markets. Since demand was never a problem, by catering to it, Hippo significantly upped his sales. For consumers, the knowledge that a mere tweet could restock their neighbourhood store with their favourite snack was highly fulfilling. Hippo could also measure the return on investment per tweet. Plan-T is now a case study taught at leading B-schools, featured in various books on online marketing. Even TWTRCON San Francisco acknowledged the innovative manner in which Plan-T solved such a technical problem. Plan-T has found a permanent place in the brand’s sales and distribution system. It has also inspired other brands as they are using similar techniques to track inventory.