Create a new SOL bottle for the international premium Pilsner market. This must be inspired by the present Mexican SOL bottle and play up its Mexican roots. The bottle had to be able to be produced on the standard bottling lines of the local brewery.

2 glowing bottles stand as heroes inside the anthracite handmade frame. Inspired by the harsh Mexican sun, the dialogue between the raw-printed outer and rich bottle inner creates a dramatic contrast. The brand story printed inside celebrates the rich Mexican culture and energising sun, signed-off - Espiritu Libre. The authentic wooden box, carried by the red leather strap, is crafted, valuable and durable. By sliding the under-side base of the box, the box unlocks to release 2 bottles. When lifted the enticing bottles are waiting to be enjoyed. A curious conversation starter.

It has become the inspiration for the brand´s music sponsorship platform and its overall music ‘territory’.