This could be Mr. Everyman, who we imagine leads a quiet life until the day, unable to resist the desire to have his own T100, he becomes threatening, and acts like a 21st century Raffles, prepared to do anything to get possession of this gem of a camera.Use the same communication methods as a thief in action (anonymous videos and letters): • 1: The thief gives his instructions• 2: he reminds us of his intentions “he wants this gem”• 3: Last threat• 4: The revelation (presentation box containing the “gem”: a sales pitch film in which the thief is caught at a serious disadvantage)

• Sony carried out a qualitative post-test with large retail outlets, showing an 85% satisfaction rate.

• The average e-mail opening rate was 78%.