Using YouTube was the only way to make it possible for EVERY TIME you watched the video, it featured different objects in the scenes. It was the first time in Brazil a major artist had an real time interactive video.

As Fernanda Takai, a major Brazilian singer, was releasing her new album on the same period as the campaign, we came up with the idea of creating the exchange platform in the form of a music video for the main song on her new album. We created and produced the music video and also the technology for making it interactive in partnership with Google's YouTube team in San Francisco.

543.796 views on the first week of the video, 12 million video views in three months, more than 200.000 object interactions (including objects profile views, exchange requests and actual object exchanging). All these interaction happened on the product's YouTube brand channel and the mobile site (that consumers used to upload products).