We knew we needed golfers to try the clubs and prove that they were not only equal to, but better than, other brands.

Speed Trials was both a personal experience (at events), driving sales and changing perceptions one golfer at a time -- and a worldwide shared experience (thanks to the digital experience), amplifying the exposure, driving sales, and changing perceptions far beyond the actual participants.

The Nike Golf brand stands for athletic performance on the golf course – conditioning, tracking your game and improving. Proving that Nike clubs = enhanced performance lies at the heart of that proposition.

In North America, 650 Speed Trials events were staged in 150 cities. Over 200,000 golfers visited NikeGolf.com to learn about the new VR-S clubs and the Speed Trials events. Over 14,000 golfers took the Speed Trials challenge at a local retailer, pitting their clubs against VR-S. Average yards gained with VR-S: +36. Total yards gained: +206,000. Sales increase: +57%. Purchase intent: +42%. Likelihood to recommend Nike Golf: +76%.