In January 2008, Sprite launched the “Keep it clear" campaign.

3 strong spots were seeded by GO VIRAL throughout Latin America. The aim was to create awareness in teens about the “transparency” of Sprite. Only six weeks after the launch, the campaign proved to be a success both inside and out the target audience and has been viewed 824.835 times so far, with more 25.000 daily views and massive traffic generated towards the campaign's website. The results up to now are 270% higher than those Coca-Cola Co. and Go Viral estimated. The Play-through of “Keep it Clear” has already reached 114 countries around the world.