The idea was to clarify the One Brand experience and strengthen the emotional core of the brand. This was done through reconnection to the visual heritage and a more coherent packaging identity that gave the brand more confidence and shelf impact. The revitalized ribbon, inspired by the 1960s identity gives the brand more energy.

The new horizontal placement of the logotype, which is now used on all products, creates more shelf impact and a more homogenous brand experience. The classic ribbon under the logotype has been changed to express more motion and energy, all in line with the one brand strategy and with its origin in the ribbon from the 1960s.

The Design is used globally and the can-design is out on 14 markets. It has gained big attention in the press and on social media and are very appreciated by the consumers. All in all a great project that have formed the basis of a first step towards a One Brand identity.