Starbucks kicked off its partnership with Product Red over the holiday season with five cents from every Starbucks Red Exclusive drink going to the global fund to help fight AIDS in Africa. The more people go to Starbucks and buy Red Exclusive drinks, the more money went to fight AIDS.Through asking rhetorical questions the ad demonstrates how connected we all are. By helping ourselves, we help others. It’s not about “me” but “we.” It also reinforces the message that a little can add up to a lot. Starbucks brings us together to do something bigger than coffee.