Virtualization is a hot IT topic in 2006, but the storage market is only beginning to warm to the concept. The time is right for IBM to play up its advantages over the competition and to convince our target that storage virtualization can help them get the most out of the storage they already have. As part of the overarching 'Take Back Control' campaign, this banner is designed to playfully dramatise the target’s IT frustrations around the never-ending demand for more storage and the inability to properly utilise the storage they already have.