Cannes Lions

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WUNDERMAN THOMPSON BUENOS AIRES, Buenos Aires / MOVISTAR / 2023

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Overview

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Overview

Background

14% of traffic accidents that result in fatalities and injuries are directly linked to the use of electronic devices while driving.*

As a Telecom and data plan provider, Movistar is responsible for raising awareness about the proper use of technology.

The brief was to create a campaign for a problem that continues to rise: more and more distracted drivers on the road due to the use of social networks. Our objective was to engage the target audience with an insightful campaign to reach awareness.

*Source: La Nacion.

Outcome

With this campaign, which is part of a Responsible Business work, we have reached more than 26,000 people since its launch; reaching a number of 43,414 views on reels and a commitment of 1.19%.

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