Cannes Lions
ELECTRONIC ARTS, Redwood City / EA GAMES / 2021
Overview
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We made a bet on long-form storytelling, expanding on the backstories of our Legends through a film series, “Stories from the Outlands”. These stories provided the “why” behind the gameplay, their individual abilities, and interactions with other Legends. These films are crafted to be moving, original, vulnerable - every viewer can connect with something in each of the Legends.
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