Cannes Lions

SUNTORY HALL

DAIKO ADVERTISING, Osaka / SUNTORY HOLDINGS LIMITED / 2009

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Overview

Description

Objective & Concept: Concert halls tend to have an overly serious image. To make Suntory Hall seem more accessible to the average person and connected to everyday life, this commercial presents the 'musical expression' that results when people vocalise their feelings to the tune of famous musical phrases from classical music.

Target: Everyone.

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