Cannes Lions

Susans

FIG, New York / ZILLOW / 2021

Film
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Overview

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Credits

Overview

Execution

In this film, we see a woman trying to decide whether to sell her house and move to a new one.

Her internal debate is shown as a boardroom discussion between dozens of conflicting sides of herself. As she goes around the room, each version of “me” has strong opinions. “Negative me” is against the whole idea. “Spontaneous me” is already planning the decor. “Stressed me” and “Lazy me” are both overwhelmed by the very idea of a move. “Anti-social me” wants nothing to do with any of it.

Finally, “helpful me” suggests working with Zillow so she doesn’t have to worry about all the concerns brought up by all her inner-naysayers.

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