The challenge and key objective was to spread Tedx making a call to action to TEDX Website: tedxbuenosaires.org

We developed this campaign choosing three iconic "Ideas spreaders" selected between the most popular TEDx talks: Stephen Hawking, Ken Robinson and Hillary Clinton. The campaign wants to highlight the importance of living in an era where any idea can be spread, with an open mind society that will listen any new thought. So we represent them with oleo paintings in different moments of history, when spreading new ideas was a reason for execution.

We used posters in universities, street furniture and billboards of different strategic spots of Buenos Aires. We also published them in several magazines and made it viral on facebook.