Cannes Lions

TEDXSUMMIT

WE ARE PI, Amsterdam / TEDX / 2012

Film

Overview

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Overview

Description

‘The Human Arabesque’ is an experimental film and photography project as part of ‘The Power of X’ campaign -- to open and spread awareness of the inaugural TEDxSUMMIT, hosted by The Doha Film institute.TEDxSUMMIT is an unprecedented one-week long global gathering. The goal: to imagine and define the future of TEDx’s community of Ideas Worth Spreading. Beyond a public TEDTalks opening night, the summit unites 700 TEDx organisers from 120 countries in Doha, Qatar for talks, collaborations and to activate Ideas Worth Doing.TEDx asked for for a vision that would define its people powered movement. This lead to the insight: TED to the power of X. This idea was later adopted by TED director and curator Chris Anderson as a revision to the original TEDx = independently organised TED event.The creative communications project fused architecture, dance, math and magic into a bespoke18-meter high triangular mirrored structure. Hovering over a multi-colour moving floor, the structure created the world’s first human arabesque. In a one-day shoot, the team lit the fuse and stood back to see what would happen. The experiment resulted in a spectacular kaleidoscope, creating infinite arabesque patterns with no computer graphics.

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