Cannes Lions
DDB GERMANY HAMBURG / DEUTSCHE TELEKOM / 2009
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This film first aired at a Telekom Directors meeting.The film revolves around the question: “What would our world look like without telecommunications and information technology?” The message is that telecommunications enrich our lives by making it easier for us to remain in touch with one another, and to share important moments. We show that people, and not technology, are the driving force behind the work of Telekom employees.The core statement is the new claim of Deutsche Telekom: “Life is for sharing.” The film must introduce the claim and make it understandable.
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