Create a playful application related to the Deutsche Telekom product range.

One part of the media show is an interactive touch-screen application that is unique in the European retail sector. It allows users to compose their own ringtones intuitively and send them free of charge to their mobiles by means of a graphical interface. To do this, they merely have to put their mobile phones on the table.

In cooperation with the Berlin-based DJ and producer Ian Pooley, there emerged a construction kit of electronic sound files that make no end of combinations and modifications possible. ‘Groove by Groove’ users can create their own personal ringtones on a virtual record player.

This offering is being gratefully accepted and is sharpening up Telekom’s brand image from within the target group itself.Experience the connection.