Cannes Lions

TELENOR BANK AUGMENTED REALITY GUIDE

DIRECT MEDIA, Belgrade / TELENOR / 2015

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Overview

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Credits

Overview

Execution

Once we made virtual banker application, we promoted it by using an integrated approach trough traditional and digital channels simultaneously.

We organized BTL promotions at strategic points all over the city where people interacted with our Banker and found everything about Telenor Bank services. Customers got encouraged to download the Telenor Bank app and enjoy the experience of virtual bank officer on their mobile phone.

Apart from this, for the first time ever, we had an augmented reality interview hosted on the most popular national TV show durring which we tweeted the app download link.

Outcome

The results were over 50.000 of app downloads in the promotion period which extended client's goal almost double. Eather during BTL promotions or during the show, people first tried virtual bank officer app and many of them downloaded Telenor Bank App for opening an account. The Virtual Bank Officer became a huge topic in all relevant online media.

We reached almost 1.000.000 people with augmented reality interview and other communicationc channels. 500.000 spectators watched the show, 200.000 twitter contacts were made during it and we've got 100.000 You Tube views in just two days.

That generate free PR and more than 50 hours of positive brand exposure.

Durring TV show people downloaded 6000 app, in just 2 hours.

The most important: we succeeded in showing the human side of Telenor Bank which is great platform for future campaigns.

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