Cannes Lions
ALMA DDB, Miami / CLOROX / 2016
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Description
In "Big Bang", a documentary-style radio ad, we go back to the beginning of time when there was nothing. Things happen, and after a few unexpected turn of events, we now have something: a filthy bathroom. Much like the universe, the bathroom once had nothing on it before it became dirty. Clorox is the simplest solution: it gives nothing back.
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