Cannes Lions
TBWA\Media Arts Lab, Los Angeles / APPLE / 2018
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The film follows a solitary archivist through a massive library stack, filled with old film reels and photos. The archivist carefully curates footage and photos, pressing letters from an old printing press, editing a film on a Steinbeck-like device. The final result, a Memories film called “Together,” appears as if by magic on a mother’s iPhone, somewhere else in the world—or perhaps in another world entirely. A reminder of the subtle magic that technology adds to our lives, by allowing us to relive our past with the click of a button.
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