Cannes Lions

The Big Jump

GROUPAMA ASSICURAZIONI SPA, Rome / GROUPAMA / 2018

Presentation Image
Presentation Image
Film

Overview

Entries

Credits

Overview

Description

We asked a group of people to jump from a ten meters trampoline to show, with a social experiment, how each of us reacts differently in front of a risky situation. My Protection, the first insurance solution based on your life style.

Execution

We showed different reactions to the risk: someone suddendly jumped, someone took time, others renounced.

The video was aired on facebook and youtube and reached more than 3 million in a market where there’s no insurance policy culture.

After the big success on social networks the video was also aired on tv.

Outcome

"The Big Jump" had about 3 million views (Facebook+Youtube)

FACEBOOK

CPV has been optimized to € 0.149 total CPV 100%.

For a 30 sec video the bench is over € 0.3

YOUTUBE

CPV went down to 0.018 € instead of 0.04 estimated at the beginning of the campaign, optimizing more than 50%.

Thus, twice the video views were disbursed compared to the booked

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