Cannes Lions

The Click Effect

VRSE.WORKS, Los Angeles / THE NEW YORK TIMES / 2016

Film
Film

Overview

Entries

Credits

Overview

Description

"The Click Effect" is a live-action, immersive VR experience following two renegade marine science researchers as they attempt to freedive a hundred feet below the ocean’s surface in a single breath to capture the “click” communication of dolphins and sperm whales – the world’s largest predators. It is one of the first VR films to be shot almost entirely underwater and includes never-before-seen 360 footage of face-to-face encounters with bottlenose dolphins, pilot whales, humpback whales, and giant sperm whales. 

Execution

The Virtual Reality film launched on the NYT VR and agency apps on April 16th, 2016 as a companion piece to to James Nestor's New York Times' 'A Conversation with Whales' Op-Ed Piece. Coinciding its launch at Tribeca Film Festival, "The Click Effect" was also the first VR film published as part of The New York Times Op-Docs series and the first project in a series of immersive journalism experiments.  

Outcome

"The Click Effect" has shown New York Times subscribers that the publication is taking Virtual Reality very seriously and was one of the most shared op-ed pieces in the publication's history.

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2023, THE NEW YORK TIMES

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