Cannes Lions

The Displaced

VRSE.WORKS, Los Angeles / THE NEW YORK TIMES / 2016

Case Film
Case Film
Presentation Image

Overview

Entries

Credits

Overview

Description

For the app’s launch The New York Times partnered with us to create “The Displaced”, a new Virtual Reality experience that places viewers directly inside the global refugee crisis. We sent creator Imraan Ismail along with New York Times journalist Ben Solomon to South Sudan, Ukraine, and Syria to follow 3 children as they navigate through the largest refugee crisis since World War II. In 'The Displaced', viewers are able to witness these children’s lives through their own eyes in 360 degrees, their homes, families and daily activities, a fully immersive way to experience their everyday reality.

Execution

For the launch of the NYTVR app, The New York Times premiered “The Displaced” at a mass demo this last November in New York. The following Sunday, over 1 million subscribers received complimentary New York Times branded Google Cardboards with their Sunday paper, giving them the opportunity to empathize and experience the devastation of the refugee crisis firsthand - an idea considered unattainable in journalism until the advent of VR.

Outcome

Thousands shared the experience on social media with the hashtag “#NYTVR” and media outlets worldwide praised the film and its creators, declaring VR’s arrival into the mainstream. Within the first three days of its release, the NYTVR app had been downloaded more times than any other app in the publication’s history. Less than six months later, the New York Times has now made VR a priority, changing the way we get our news for years to come.

Similar Campaigns

12 items

From the Heart of this Land

WUNDERMAN THOMPSON, Riyadh

From the Heart of this Land

2022, NOVA

(opens in a new tab)