So Dark The Con of Man The campaign was split into two creative objectives: •First, tease the release of the movie•Second, reveal the key charactersBoth parts were built around the concept of engagement – reinforcing the idea of consumer involvement in various elements of the campaign. Immersive media and marketing programs were built out on a grand scale to reinforce the phenomenal nature of the film.

Demons, Omens, Codes, Monks… DA VINCI The movie earned $77.1 million dollars its opening weekend.It became the first movie in 2006 to break a worldwide box-office gross of $750 million.Currently the largest opening for any Ron Howard or Tom Hanks film and any US adult opening.