The Detour is unique to each user and totally interactive. We shot the Rogue on your street, wherever that might be. Google Maps provided the set. No props, no lighting, no grips, no crew – in a completely custom environment.

To take The Detour, just plot your route, jump in and hang on as Google Maps, Street View, live-action, CG effects and a high-powered track from M.I.A. turn your A-to-B into something right out of the movies. You can even take control of the action for an interactive look around Rogue’s interior and exterior.

Awareness of the Rogue has skyrocketed with site leads increasing by 42%, moving the Rogue to #1 most popular model onsite. The Detour was FWA’s Site of the Day as well as earning a feature spot on Google Creative Sandbox.