Looking at objects from specific visual angles sometimes transforms them into something else. That happened, when we were studying the RP-BTD 10 Headphones thoroughly. From a specific perspective, they all of a sudden looked like dumbbells.

And that was it! Thus, we created a packaging that visualises the headphones’ Heavy Sound by showing their dumbbell-shaped powerful outline. How better could one depict the convincing USP of a strong dynamic sound?