Cannes Lions

THE DUMBBELL HEADPHONE PACKAGING

SCHOLZ & FRIENDS, Berlin / PANASONIC / 2015

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Overview

Entries

Credits

Overview

Execution

Looking at objects from specific visual angles sometimes transforms them into something else. That happened, when we were studying the RP-BTD 10 Headphones thoroughly. From a specific perspective, they all of a sudden looked like dumbbells.

Outcome

And that was it! Thus, we created a packaging that visualises the headphones’ Heavy Sound by showing their dumbbell-shaped powerful outline. How better could one depict the convincing USP of a strong dynamic sound?

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