The year was 2012. Corinthians won the most important title for football clubs: the FIFA Club World Cup, which took place in Japan.

But the highlight of the victory went way beyond the victory itself.

It's known in Brazil that no fan compares to the Corinthians fans, but that year, the crowd left no doubt about it: about 30 thousand fans crossed the world and went to Japan just to watch the finals. This mobilization became known as the "great Corinthians invasion".

To celebrate the 10th anniversary of this event, Corinthians created a commemorative jersey. And to launch the new jersey we decided to pay homage to the great Corinthians fans.

We created a Mangá inspired by the great invasion to retold that history through the eyes of the fans and we sent it to influencers and fans. The illustrations and stories were designed to genuinely depict the Brazilian fans.

The mangá illustrations were displayed in an exhibition placed inside a container next to the Club Stadium, and besides the illustrations of the Mangá, the container carried the new jersey, and other iconic objects from that victory, like the captains armband, tickets of the game and the title cup itself.

The fans loved the campaign. The mangá helped to clear the stock of jerseys on the first week of sales. The campaign made the news on over 150 portals and had an estimated impact of 671.5 million along with 7.5 million of earned media.