McDonald's France wanted to relaunch its children's birthday party service in restaurants after months of suspension due to Covid. It is a well-known service in France that allows your child to celebrate their birthday at McDonald's with their friends, accompanied by a host who organizes lots of great activities for the children to let off steam. Above all, this service allows you to preserve the integrity of your living room from a dozen unleashed children for the modest sum of €7.50 per child. Its’s as brilliant for you as it is your child!

The argument of being able to preserve your precious interior while pleasing your child for cheap has hit the bull's eye. The campaign was published in specialized press dedicated to interior decoration and retaking these codes clearly attracted the target. The number of reservations for children's birthdays has increased by 23% and is gradually becoming one of McDonald's favorite services for children (and parents)