Cannes Lions
CREATIVELAND ASIA, Mumbai / PARLE-AGRO / 2013
Overview
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Credits
Description
We wanted to communicate the simple message of Frooti's immense tastiness, make a film that’s all about the magic of Fresh ‘n’ Juicy mangoes – its mouthwatering deliciousness and the child-like craving it inspires.
We also took on Shahrukh Khan, the heartthrob of a million Indians, as the brand ambassador for Frooti. Never before has the brand taken on such a huge celebrity for an endorsement.
Execution
The soundtrack used in the film is a completely original score, composed solely for the purpose of this commercial.
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