In order to showcase the unique differences and diversity throughout, we created a bespoke platform for mobile and desktop. Utilizing the mobile device's gyroscope, users could seamlessly jump from one film to the next by simply turning their phone in any direction. North took them to the Scottish Highlands. Turning east took them to Manchester and Wales, south down to Cornwall, all the way around back to London. On laptops, users could utilize the arrow keys to quickly jump from one destination to the next. Each cut showcased the nearly identical matching framing and dialogue that was represented the local lingo and dialects unique to each corner of the country. At the conclusion of the experience, data was gathered in real time to show users which destinations they had spent the most time, along with recommendations on where to stay and what to do there. Clicking on any of the links took them directly to Expedia.com where booking a trip to Britain was only a click away.