Cannes Lions

THE PENCIL DIAMONDS

HAKUHODO, Tokyo / TOKYO COPYWRITERS CLUB / 2015

Awards:

1 Shortlisted Cannes Lions
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Overview

Entries

Credits

Overview

Execution

The annual TCC (Tokyo Copywriters Club) Awards are among Japan’s most prestigious copywriting awards. Every year a poster is designed to announce the competition.

Outcome

Copywriters hone their skills by constantly writing. To get that fact across, and make them proud of it, we decided to create an iconic visual consisting of a pencil, symbol of the copywriter’s art, in the form of a sparkling diamond. The big chunky diamond is intended to suggest the oomph of the copy honored by the award.

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