Cannes Lions

TOKYO COPYWRITERS CLUB AWARD 2012

SAKURA, Tokyo / TOKYO COPYWRITERS CLUB / 2013

Overview

Entries

Credits

Overview

Description

Tokyo Copywriters Club celebrated its 50th anniversary in 2012.

These Advertising Awards are the most popular of all in Japanese copy writing.

The client was looking for more than the total number of applicants last year.

This was not a mere advertising design.

We had to express a sense of tradition.

Execution

The symbol of the copywriter's efforts is a pencil.

In the pencil shavings, these flowers are made​​.

"Bouquet appropriate to send a copy writer" is the concept.

I was inspired by the beauty of the four seasons in Japan.

In order to use the meaning of "celebration" for selection of flowers,

each flower has been decided by the "language of flowers".

Outcome

The main design is also used at the top of the page on Facebook.

This design was seen in Japan by an advertising copywriter and a member of the Club.

Tokyo Copywriters Club got more than 6000 applicants.

It is a number that exceeds the target value.

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