Cannes Lions

THE PESSIMISTIC LETTER

DDB STOCKHOLM, Stockholm / DAIDALOS / 2014

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Overview

Entries

Credits

Overview

Execution

The members of the book club are familiar with Schopenhauer´s thinking. A letter in Schopenhauer's spirit was therefore a relevant way to communicate the offer.

Outcome

The letter was sent to 1,400 book club members which resulted in 124 sold books. A very good result since the offer in itself was´nt that great. Daidalos also got a lot of positive comments and the letter was spread in social media.

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