Cannes Lions

The Return

WIEDEN+KENNEDY NEW YORK / AB INBEV / 2019

Film
Film

Overview

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Overview

Execution

What do you do when the scariest character in HBO's Game of Thrones comes to your medieval kingdom and kills your brand's most beloved spokesman, the Bud Knight? You take a little while to mourn, then right before lunch you gather your wizard and you try to bring him back. In the vein of Game of Throne's Jon Snow’s dramatic resurrection, we present The Return.

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