Cannes Lions

BRAHMA BEER

PARK DESIGN STUDIO, Moscow / AB INBEV / 2008

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Colour up your Brahmabus! Our brief within the Brahma Improvise campaign was to give users a chance to express themselves. We have not only done this, we have also materialised their ideas.The Brahmabus competition was organized on improvise.ru. Users could a colour 3-D Brahmabus model with Intuitive graphic editor's help. They were assessed by other users. In 6 weeks the on-line coloring of Brahmabus-winner was transferred to a real bus. Of 13 000 created buses, only 2500 participated in the competition; the other 10,500 were made by users only to send them to their friends or for their blogs - to express themselves.

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