In a typical Kickstarter video we introduced Hans and Mark, proud inventors the revolutionary Smart Cube. By connecting the Smart Cube to any DSLR camera photographers could instantly upgrade their existing camera with 3G/4G/WiFi and Android capabilities. A dream come true. The Smart Cube got picked up by tech- and photography blogs and DSLR owners, and while everybody was still discussing its features and dimensions, we released a second video. Hans and Mark disappointedly brought the news that they had terminated their project. Why? Their biggest competitor, Samsung, already had a Smart Camera with exactly the same features.

Earned media PR coverage: € 128.250

Social Reach: 307.822

Total Reach Campaign: 1.759.572

Return On Media Investment: 1050%

With a very limited budget we outscored all the campaign objectives (see case video for details).