Cannes Lions

The Trip You Have Promised

LEO BURNETT TAIWAN, Taipei / CHINA AIRLINES / 2019

Film
Film

Overview

Entries

Credits

Overview

Background

We discovered that young adults usually fail to fulfill promises of travelling with friends, parents or children due to work or budget.

Most promised trips never get fulfilled which makes them feel guilty.

Execution

This Spot illustrates how many empty travel promises are made to family, friends and work colleagues and how these unfulfilled promises haunt them in their daily life.

Similar Campaigns

12 items

Deliver Our Commitment

ACE COMMUNICATIONS MARKETING CO., LTD, Taipei city

Deliver Our Commitment

2023, CHINA AIRLINES

(opens in a new tab)