Spikes Asia

THE ULTIMATE BREAKFAST

TOYOTA CONIQ PRO, INC., TOKYO / TOYOTA / 2022

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Showing RAV4 as a car brand that offers "CRAZY" experiences, which drivers can immerse themselves into their passion. Under the belief that the curiosity is the best spice, our challenge was to make “the ultimate breakfast.” By fiercely shaken, raw milk turns into butter. Applying this principle, we presumed with RAV4 running on a bumpy, rough road at high speed, the milk would turn into butter.

The breakfast eating at the top of the mountain, with the fresh butter made by RAV4, became “the ultimate breakfast”. Through this unprecedented "CRAZY" experience, we have tried to demonstrate not only that HEV RAV4 has high off-road maneuverability, but also it leads drivers to fully enjoy activities they are passionate about.

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