Eurobest

The Unreachables

TBWA\ISTANBUL / TURKCELL / 2019

Awards:

1 Gold Eurobest
Demo Film
MP3 Original Language
Supporting Images
1 of 0 items

Overview

Entries

Credits

Overview

Execution

Turkey’s leading telecom operator Turkcell can reach almost 40 million people everyday. In cooperation with The Families of Missing Persons Families Association, Turkcell became the voice of hundreds of missing persons’ families by turning missed call voice message into a new media. When you call someone if he/she can not be reached, a standard voice message starts. “The person you have called can not be reached at the moment”, and then, a relative of a missing person continues the message by saying that he has not been able to reach his brother for years. And then the message directs people to the website: unreachables.com

The website lists information about hundreds of other missing persons. Names, ages, photos… The website also provides people with information on preventing future losses of loved ones.

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