Cannes Lions

THE VISIBLE SHIELD

THJNK HAMBURG, Hamburg / E-PLUS / 2013

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Overview

Entries

Credits

OVERVIEW

Execution

The idea: The visible shield – the world’s first Braille screen protector for smartphones.

Together with BASE, one of Germany’s biggest mobile communications providers, and the Blinden- und Sehbehinderten Verein Hamburg e.V. (Hamburg union for the blind and visually impaired), we developed a protective film that uses Braille.

The visible shield is the world’s first Braille screen protector for smartphones. It lets blind and visually impaired people find their way around their smartphone.

Outcome

The Visible Shield embossed with Braille allows blind and visually impaired people to use something that’s indispensable to them: their sense of touch.

The visible shield – a simple protective film overcomes barriers.

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