Cannes Lions
VICELAND, New York / VICELAND / 2018
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It's every marijuana fan's dream—a store full of WEED. For one month leading up to VICELAND's WEED WEEK, vacant storefronts in NYC and LA were completely filled with buds. Along with a customized ATM emitting a cannabis scent, consumers were immersed in the world of WEED WEEK, sparking conversation and photo ops.
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